Felderman Keatinge | Universal Music Group
4392
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Universal Music Group

Category:
2_Entertainment
Project Details

Occupying 90,000 sq. ft. on five floors, this space was to reflect Universal Music Group’s changing images from a traditional and conservative recording company to a younger and more cutting edge company by creating a bold and contemporary environment. The client’s desire was to signal the innovative nature of the firm to prospective and existing clients as well as within the organization itself by inspiring staff and encouraging interaction.

The design goal was to create a broad vocabulary of design elements. A “kit of parts” that would be used throughout the space to identify different groups within the company including their new on-line e-commerce department, sound studio, screening room, theater, commissary, and inter-departmental executive floor.