Felderman Keatinge | FKA Studio Featured in Contract Magazine
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FKA Studio Featured in Contract Magazine

FKA Studio Featured in Contract Magazine

“Felderman Keatinge & Associates custom designed Aviron Pictures’ new Hollywood office to be picture perfect.”

 

To make Sadleir’s vision a reality, FKA used customized elements to turn the space into a metaphorical boat, bringing to life Aviron’s evocative logo of rowers. “The client is very design-centric, and he really wanted the space to be branded to his company,” explains Stanley Felderman, co-founder and partner of FKA. “We threw out the idea that we really like to use custom work as much as possible [because] at the end of the day, by the time you research existing product that matches your brand, it’s easier, and actually elevates the level of design, to create your own. He really bought into that.” Nancy Keatinge, FUDA, co-founder and partner of FKA, continues, “When you customize [work]. you’re really able to express that company’s brand in a much better way, and that’s exactly what happened with this particular project.”